- 40% - 50% Graphite content
- 1pc Ugly Tuff guides
- New skeleton reel seat
- Ugly Tech Construction
- Ugly Stik Clear Tip design
- Full cork grips with Ugly Stik logo etched in

- Protective webbing back support for rucksack
- Main compartment has lining secured by drawstring
- Large side pockets and front pocket all secured by quick- release buckles
- Height: 44cm
- Weight: 2.8kg
- Folded size: 57 x 36cm

- All new design
- Made from high quality durable filled-polypropylene
- Extra deep lid for additional storage
- Unique twin catch style locking system
- Improved water resistance
- Available in 2 colours
- Black or Blue
- 1x Seatbox
- 1x Shoulder Strap
- Depth at Top: 38cm
- Depth at Bottom: 31cm
- Width at Top: 52cm
- Width at Bottom: 46cm
- Height: 40cm

- Strong carbon steel clip
- 60cm cord
- Holds a variety of accessories

- 8ft length
- Casting weight: 2-8g
- Composite blanks
- 2 piece sections
- Lined guides
- DPS reel seat
- Supplied with pre-spooled Beta RD reel
- Supplied with tackle box with accessories

- Shakespeare premium quality
- Robust folding stool
- Green and Tan
- Silver Frame
- Portable
- Folded size: 58 x 35cm
- Height: 44cm

- Telescopic aluminium extension handle
- With twist lock
- Rubber mesh
- Rubber grip
- Folding aluminium spreader block
- On triangle nets
- Triangular nets supplied in a drawstring bag
- 62x54cm Net head
- 75cm net extension with twist lock

- Lightweight folding stool
- Canvas seat and integral rucksack
- Adjustable and padded shoulder carry straps
- Main compartment secured by drawstring
- Quick release buckles
- Additional 3 pockets with clip fasteners
- Height: 40cm
- Weight: 1.8kg
- Folded size: 54 x 32cm

- Improved specification
- Lightweight aluminium frame
- Erects to a height of 60cm
- Weighs only 1.3 Kg
- Fitted with an adjustable shoulder strap
- Ideal for many outdoor activities
- Incorporates a mesh pocket under seat

- Shakespeare Mack 100 Lure Rig
- Mainline: 30lb
- Hooks: 5
- Hook size: 7

- Shakespeare Pink Goblin Rig
- Mainline: 50lb
- Hooks: 3
- Hook size: 5/0

- Shakespeare Super Squid Rig
- Mainline: 40lb
- Hooklength: 30lb
- Hooks: 3
- Hook size: 5/0

- Shakespeare Flat Jack Deluxe Rig
- Mainline: 20lb
- Hooks: 5
- Hook size: 2/0

- Shakespeare Luminous Hawk Rig
- Mainline: 30lb
- Hooks: 5
- Hook size: 4

- General selection of lures
- Covers different predators
- Perfect for different water conditions
- Perfect for different light levels
- Pack includes
- Yellow Spot, Scarab, Scale and Blue Spot lures
- Available in packs of 4 lures

- 7ft length
- Casting weight: 5-15g
- Composite blanks
- 2 piece sections
- Lined guides
- DPS reel seat
- Supplied with pre-spooled Beta FD reel
- Supplied with tackle box with accessories

- 4 pc design for perfect blend of convenience and performance
- Light fast action blank design
- Lined stripper guides
- Aluminium reel seat
- Supplied in a hard sectioned tube

- 4 pc design for perfect blend of convenience and performance
- "Spey" style blank design perfect for various line styles
- lined stripper guides
- Aluminium reel seat
- Supplied in a hard sectioned tube

- Made using high quality hooks and components
- Superb quality and functionality
- Perfect for Cod, big whiting and rays
- Hook size: 3/0 (x2)
- Mainline: 60lb
- Hooklength: -

- Made using high quality hooks and components
- Superb quality and functionality
- Perfect for Bass, cod and rays
- Hook size: 4/0 (x2)
- Mainline: 60lb
- Hooklength: -

- Strong die-cast aluminium construction
- CNC machined handle knob
- Large arbour spool design
- Push button spool release
- Convertible left / right hand retrieve
- Strong and smooth drag system

- Made using high quality hooks and components
- Superb quality and functionality
- Perfect for Bass and rock dwelling species
- Hook size: 3/0
- Mainline: 80lb
- Hook length: 40lb

- Made using high quality hooks and components
- Superb quality and functionality
- Perfect for Flounder, dabs, whiting, plaice, sole and bass
- Hook size: 2
- Mainline: 60lb
- Hook length: 25lb

- 4+1 Bearings
- Light weight graphite body and rotor
- Smooth rotation
- Extra rigid bail
- Precise felt drag washers for sublime drag performance
- Stable light weight rotor design

- Machined head with aluminium stem
- Comfortable EVA handle
- Designed to despatch catch humanely

- 2+1 Ball Bearings
- Lightweight Body and Rotor
- Extra rigid Bail Arm
- Precise Felt washers
- Stable lightweight Rotor Design

- Howald Processed Blank Construction
- Graphite Reel Seat Fitting
- Single Leg Lined Guides
- EVA handle
- Overslide Joints
- Supplied in a Protective Tube

- 4+1 bearing system
- Large diameter bailwire
- Aluminium main spool
- Graphite spare spool
- Reliable and smooth grease felt drag system
- Aluminium handle
- Comes with a spare spool

- Modern abbreviated EVA handle
- Cushioned DPS reel seat
- Titanium oxide insert double leg guides
- Pre-spooled Reel
- 6lb mono on REELS
- Size 3000 reels
- Gear ratio 5.2:1
- Casting Weight:
- 7ft: 10-25g
- 8ft: 15-35g
- 9ft: 15-40g
- 10ft: 20-50g

- Modern EVA Handles
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- 6+1 Bearings
- Light weight graphite body and rotor
- Super smooth rotation
- Extra rigid bail
- Precise felt drag washers for sublime drag performance
- Stable light weight rotor design

- 2 piece sections
- Modern abbreviated EVA handle
- Cushioned DPS reel seat
- Titanium oxide insert double leg guides
- Pre-spooled reel
- 6ft, 10-25g
- 7ft, 10-25g
- 8ft, 10-40g
- 9ft, 20-80g

- 4mm Neoprene
- Reinforced knees
- Large front pocket
- Hard-wearing boot with cleated sole

- Aluminium ring
- Strong adjustable angle lock
- Dimensions:
- Large 92x14x3 (cm)
- Medium 78x14x3 (cm)
- Small 67x12x3 (cm)
- Weight: 0.27kg

- Dimensions 65cm 2ft x 65cm 2ft x 46cm 1.5ft Deep
- Handle is detachable
- Handle will push up into net for easy storage

- Lightweight stool with integral cooler bag
- Detachable shoulder carry strap
- Capacious, 20 x 40cm
- Thermally insulated cooler compartment
- Secured by double zip
- Large double zipped front pocket + additional pocket
- Height: 44cm
- Weight: 2.6kg
- Folded size: 54 x 46cm

- 6 Stainless steel ball bearings
- Double anodized aluminium spool
- CNC aluminium handle
- Large diameter bail wire
- Super smooth gear train
- Strong and smooth drag system
- SW Proof

- Strong and lightweight graphite blanks
- SW Proof zirconium guides
- Strong DPS reel seat
- Tip highlight for perfect bite detection

- Powerful and sensitive composite blanks
- SW Proof zirconium guides
- Strong DPS reel seat
- Perfectly shaped and easy-to-clean high density EVA handles
- Size 10ft - Lure Rating: 100-200g

- Lightweight Graphite Construction
- Adjustable Drag System
- Convertible Left/Right hand retrieve
- 1-year Guarantee
- #7/8 Model comes with spare spool

- 4 piece construction
- Slim Carbon blank
- Titanium Oxide Stripper Guides
- Aluminium engraved reel seat
- Supplied in quality cordura tube

- Graphite and Fibreglass construction creates a strong, yet sensitive rod with better balance
- Graphite reel seat fitting
- Newly designed guides provide maximum durability
- 7 Year manufacturer warranty
- Ultra Light Casting Weight 2-7g
- Light Casting Weight 4-15g
- Medium Casting Weight 4-18g
- Medium-Heavy Casting Weight 15-60g
- Heavy Casting Weight 20-60g
- The 9ft 15-60g and the 10ft 20-80g models are supplied with cloth bags

- Perfect for the roving angler
- Supplied in two sizes
- Subtle Green Finish
- Cam lock locking system

- 15x11x5cm dimensions
- Double sided
- Strong plastic clip

- Long Cast Spool Design
- Balanced rotor design for optimum line lay
- 5+1 Ball Bearings
- Aluminium Spool
- Spare Aluminium Spool (FRX only)
- Aluminium Handle
- Laser engraved design
- 5.2:1 Gear Ratio
- Double mono/braid friendly line clips

- Long Cast Spool Design
- Balanced rotor design for optimum line lay
- 5+1 Ball Bearings
- Aluminium Spool
- Aluminium Handle
- Laser engraved design
- 5.2:1 Gear Ratio
- Double mono/braid friendly line clips

- The simplest can be the best
- The oldest but effective bite indicator used by thousands of sea anglers
- The rod bell with a light which simply clips to your rod for an audible and visual bite alarm

- Lightweight, durable graphite construction
- Smooth one-way bearing
- Convertible left/right hand retrieve
- Non flash finish
- Size 5/6 Capacity WF6+50 (20lb Nylon Backing)

- Extra strong fittings
- Brass Thread
- Fish friendly mesh
- 3 Metre in length

- Extra strong fittings
- Brass Thread
- Fish friendly mesh
- 3 Metre in length

- Modern EVA Handle
- Cushioned DPS Reel Seat
- Slim blank design
- Titanium Oxide insert Double leg guides
- 2 x Glass quivertips (1+1.5oz)
- Pre-spooled reel
- Supplied in polybag with reel cable tied to rod

- 1 Ball Bearing
- Graphite Handle
- Graphite Spool
- Pre-spooled with mono

- Strong graphite reel which is fully spooled with mono
- Fiber glass 2pcs rod blank design
- Titanium-oxide insert guides

- Modern Abbreviated EVA Handle
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides
- Pre-spooled reel
- Supplied in polybag with reel cable tied to rod

- Modern Abbreviated EVA Handle
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides
- Supplied in polybag

- Modern Abbreviated EVA Handle
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides
- Pre-spooled Reel
- Supplied in polybag with reel cable tied to rod

- Long tip / Short butt design
- Ugly Tuff Guides throughout
- Ugly Tech blank
- Ugly Stik 7 year warranty
- Full EVA hande with Ugly Stik logo etched on butt handle
- Heavier 30-50lb and 20-30lb version supplied with butt gimbal

- Strong graphite reel which is fully spooled with mono
- Fiber glass 2pcs rod blank design
- Titanium-oxide insert guides
- Hardcase tacklebox included with:
- 1x surfcasting rig, 1x mackerel feathers, 2x 3oz sinker, 5x hooks, 5x beads, 5x swivels and 5x link swivels

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- Hook Size: 4/0
- Number of Hooks: 1

- 60 lb mainline
- 20lb hooklength
- Single size 1 hook

- Mainline 30lb to size 2/0 hooks
- 4 hook reflective rig
- Ideal for saltwater species like Mackerel, Pollack etc

- 80lb breaking strain
- Specialist shock leader
- Excellent knot strength
- Tough outer layer for maximum abrasion resistance
- Smooth handling

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- Fast taper, lightweight blank
- High grade Carbon
- K-Type guides
- Enough power to cast lightweight leads at good distance
- Sensitive tip for perfect bite registration

- High grade slim carbon blank
- Special SW Proof K-type guides
- Lightweight and responsive blank with sensitive tip for perfect bite registration
- X-Shrink wrap casting grip
- Tip highlight
- High quality DPS reel seat

- Anti-Slip painted handle Handle
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides
- Pre-spooled Reel
- Supplied in polybag with reel cable tied to rod

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- 1+1 Bearing system
- Graphite spool loaded with mono
- Lightweight and strong graphite body
- Level wind system

- Modern EVA Handles
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- 1 Ball Bearing
- Graphite Handle
- Graphite Spool
- Pre-spooled with mono

- Available in 3/0 and 1/0
- The hooks are decorated with fish skin imitations
- The leader is ideal for mackerel and pollock

- MACK 300 LURE rig for sea fishing
- Hook size: 4
- Load capacity: 13.6kg
- Number of pcs in the package: 5pcs

- This sea rig consists of four hooks with silver foil skin
- The rig is available in hook size 3/0

- A complete range of rigs to cover European sea fishing from boat and shore
- Developed in cooperation with our top sea anglers
- Made with the highest quality components
- Perfect for novice and experienced anglers alike!

- High quality components
- Designed to make fishing much easier
- There is a complete range of rigs available
- Mainline: 50LB
- Hook Size: 1/0

- Great strength and abrasion-resistant
- Offers exceptional value suited for a range of sea fishing applications
- High abrasion resistance
- Low memory

- General purpose jigging lure
- Red and silver heads
- 5 x Size 2/0 hooks
- Tied to 20lb monofilament

- Package Count: 1
- Hook Size: 2/0
- Break Strength: 60lb | 27.2kg
- Number of Hooks: 3

- Package Count: 1
- Hook Size: 2/0
- Break Strength: 60lb | 27.2kg

- Hook size: 2/0
- Load capacity: 13.6kg
- Number of pcs in the package: 5pcs

- 4 lures per rig
- Perfect for mackerel all year
- 40lb Main line
- 30lb hook length
- 2/0 Hook size

- Light 5 hook rig
- Fluorescent bead and flashing blade
- Deadly for mackerel
- Size 4 hooks to 20lb monofilament

- 500D Fabric with PVC coating
- Fits 10x 60-65mm EVA rig winders
- Easy and safe storage
- Velcro secured top

- Aluminium outer and steel inner.
- Adjustable thumb screws.
- Universal thread for easy connection to buzzers, rod rest heads, etc.
- Quality green powder coat finish.

- Modern EVA Handles
- Cushioned DPS Reel Seat
- Titanium Oxide insert Double leg guides

- 1 Ball Bearing
- Graphite Handle
- Graphite Spool
- Pre-spooled with mono

- 60lb mainline
- 3 x Size 1/0 Hooks

- Traditional rigs and lures at competitive prices
- Designed to be reliable and simple to use
- Display colour and flash that are so important when attracting saltwater fish
- Hook Size 2/0
- Number of Hooks 4
- Mainline 60lb

- Manufactured to exacting standards from high quality components
- Mainline: 60lb
- Hooks: 5
- Hook size: 8

- A good small baitfish imitation
- Very effective for school bass, pollack, coalfish and bigger mackerel
- Add bait and fish on the bottom for whiting, codling, gurnard or haddock
- 3 Lures per string