Ricky is sick of getting eaten.
So he's gone away and returned with a new, tough, hard lure body to put off those hungry predators.
The bad news for him is he's made himself even more irresistible.
His realistic body joints create an amazing swimming action and a clacking sound that stirs the interest of big pike, perch and bass.
Ricky also has semi-soft fins to further add to his visual appeal.
An incredibly easy lure to fish - you just need to cast Ricky out, then fish him at the desired depth in a steady retrieve.
Try adding some occasional stops and vary your speed to trigger strikes from more wary predators.
So, bad news Ricky.
You tried, but you're now just an even tastier snack for the big mamas.